AT&T Sponsors KCON USA
(Newsroom Story)
Overview
In 2017, AT&T became a first-time sponsor fo KCON USA, the largest KPOP convention in the United States. The multi-day event took place in New York and Los Angeles over the summer and brought some of the world’s most popular KPOP acts – including AT&T influencer partners – to the US audiences.
COMPANY/CLIENT
AT&T
Diversity Marketing
ROLE
PR Lead
Strategy
Copywriter
Agency Management
YEAR
2017